by Yulia Dianova
How to Create a VIRAL Headline
So, you just spent HOURS writing your awesome content before you finally published it. But do you know what the most important part of your post is? Your headline. Most readers will spend no more than 10 seconds scanning your page. You want to grab their attention right away by creating a viral headline and drag them into reading your great content.
Here are 5 tips how to create a viral headline
Tip 1. Use keywords
Your headline should contain the keywords you optimize your post for. If you don’t know where to find them read my post about A simple long tail keywords trick your blog will not survive without.
Tip 2. Keep it SHORT
Remember that Google will display only 65 characters in your headline. If you want your entire headline to be visible in search then keep it short.
Tip 3. Use power words
Use one of these powerful and emotional adjectives: shocking, amazing, inspiring, mindblowing. They are often used in the superlative degree, like the best, the fastest, the most effective.
Tip 4. Use one of these categories to create your viral headline
Use “how to” headlines
How to write a million dollar mission statement.
How To Successfully Use Social Media At Every Stage Of Your Career.
Encourage readers curiosity with unexpected
What a near-death experience taught me about survival in business.
9 Unknown factors that can affect your SEO in a negative way.
7 Secret ways to engage your social media audience.
Use one of these words, which are most likely to get people attention
Use one of these emotional words: viral, epic, free, amazing, life-changing, unexpected, unbelievable, outstanding, shocking, super, unheard of.
Use love/hate [something]
Associating strong emotions with what you write usually works pretty well.
Lies social media experts like to tell.
7 FREE photo sites you will fall in love with.
11 things everyone hates about SEO.
Promise a # of resources and tricks that will instantly fix [something].
People often want an instant fix to their problem. Use it.
11 Powerful ways to create an instant connection with anyone.
13 Tricks that’ll instantly make you a better writer.
3 Things Introverts Can Do to Thrive at Work.
Promise something new and unknown
Who does not like to try something new? Promising (and delivering, of cause!) will do the trick.
5 SEO tricks you have never heard about.
This is the secret to making meetings way more productive.
How to build credibility for your startup that nobody’s heard of yet.
Use a celebrity name to achieve success
People have always been curious about lives of celebrities. You can use it to your advantage to get their attention and read your content.
Bethenny Frankel on what you need to do before going on ‘Shark Tank’.
Martha Stewart unloads on Millennials: Here’s What She Said (and Why).
A lesson from Steve Jobs on commanding respect.
Your viral headline formula
Both Buzzsumo and Moz agree on one of many formulas that will work for creating a viral title.
The best 50 places to work in 2016.
5 Daily habits that will boost your social media following.
11 Tips for making your blog load faster.
Tip 5. Try these FREE title generator tools
Here are some of the FREE title generator tools I am using for inspiration. I use them to get an idea. Some of the headlines they generate are pretty hideous. But with some editing, you will get your viral headline.
Tweak Your Biz Title Generator
Free title generator
Hubspot blog topic generator
Link Bait Title Generator
I also recommend reading The Art of Social Media book by Guy Kawasaki. There is a pretty cool table of catchy headlines in this book. It is a great book.
Here are some of the headlines examples Guy recommends in the book:
Smart strategies to ____.
Essential things for___
Most effective tactics to____.
Epic Formula to____.
The bottom line: Make sure that your headline is short and has keywords. Stick to the most popular kinds of headlines to succeed. Good luck with promoting your blog!
Don’s forget to follow me on the social media and check out my freebies page.
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by Yulia Dianova
HARO, Help a Reporter Out, is Your Ultimate Tool for FREE Publicity
Help a Reporter Out, HARO, is a simple but totally genius tool to generate publicity. And it is free.
HARO is a free service that connects journalists, looking for stories with someone like you, who has a story to share. 30, 000 journalists are registered with HARO at the moment of writing this post.
With a little determination and work you can get you story published and get free publicity to promote your blog/business. But first you need to know how it works.
Follow these simple steps to get your pitch picked by HARO journalists
Step 1. You start with signing up for your FREE account. Start here
After you signed up, you will get 3 daily media alerts Monday through Friday at 5:35 a.m., 12:35 p.m., and 5:35 p.m. (Eastern Time) from reporters looking for your expertise. Your email will look like this.
The inquiries will be divided into the following categories:
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- Biotech and Healthcare
- Business and Finance
- Education
- General
- High Tech
- Life Style &Fitness
- Travel
Step 2. Choose the best match for your story. Pitch only and only the one that fits your story. If there is no request that fits your story, there will be more next day or the day after. Just wait.
Respond to the query very quickly. In fact, you need to respond within an hour you get the HARO email.
Step 3. Your HARO pitch:
- Your pitch should be short, 175 words, 5 sentences at most. Get straight to the point.
- Come up with an awesome, attention grabbing headline. More about creating killer headlines here.
- Include the following contact information: the best phone number to reach you, email, website and social media links to connect with you.
- Read and proof read your pitch.
Connect with a reporter via social. Try to find common interests for maintaining mutually beneficial long term professional relations. Do not call.
If you are interested in developing media relations than you can write and distribute a press release.
Conclusion: Draft your pitch in advance. Watch HARO queries. Angle your pitch to fit the query. Act quickly. Learn from your mistakes or success. Repeat:) Good luck with your blog!
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by Yulia Dianova
Your Super Easy Way to Get Traffic by Using These 12 Cool FREE Press-Release Distribution Services
Historically, the press release has been used to let journalists know about what’s new with your company and business.
Press-releases have a new super-power now. They used as a inbound marketing and SEO tool.
Every time you send your press-release out you get links back to your site. The more high authority sites are linking to your site (links from press-publications cosidered to be very respectable!) the better. It increase YOUR site authority and Google ranking.
So, do you have a press release ready but don’t know who to send it to?
The best thing to do would be to send it right to your media contacts. Don’t have any? No worries, not everyone does. Meanwhile, you can send your press release to these FREE press release distribution services. Here is a list of my favorite FREE ones.
It is a very straightforward press release distribution service. Register (free) and submit. The thing I like about it you can submit your video press releases. They become more and more popular.
PR Media market themselves as the place where traditional media press releases are supercharged with multimedia, social media, and search engine optimization. They have multiple plans, including a basic free plan. For free you can include only 1 URL, submit 1 press release a day (how many do you need per a day, right?). You press release will be live for 90 days. Not bad.
This is a minimalistic free press release distribution service. Fill in the form on the site and here you go!
You might like my other related blog post: How to Use HARO to Generate Insane Publicity for FREE
This service has both paid and free plans. You will need to register to submit your press release. It will go alive immediately. Your press release will be distributed to many information hubs including Google, Yahoo and Bing. They say their goal is to make it easier for people to find your press release... to make you searchable. I like that.
Here is what they say about their service. “This unique service allows you to distribute press releases to search engines, newswires and websites to help increase awareness company or personal products and services. Our service aims to help you reach the public directly and improve visibility in search engine listings, so you can get the most publicity possible.” They divide press releases into categories. Find the best one for your press release.
This service was created by the same group who created eZinearticles Press exposure focuses on accepting quality press releases that will be valuable to members of the press/media and our future member base of registered members, email alert and RSS members. Read their editorial guidelines.
Here is what they say about their services: We publish high-quality press releases, that gets you visibility in major search engines and news sites including Google News, MSN, Yahoo, Bing and much more. There is also an express service for $9.95 for a press release.
This service has been around for 10 years. They have both free and paid plans. They have 800,000 registered users, published 2,000,000 online press releases, and partner with 7,000 websites.
News Wire is one of the greatest and most established free press release distribution services. Here is how they describe their mission: to ensure that every organization has access to the media, regardless of size and geographic location.
They have a basic free plan with limited functionalities. Read their guidelines before submitting. They will not publish your content promoting your blog (bummer). You have to angle your content so that would take it. For example any affiliation with charity.
With your FREE plan, you will publish unlimited pitches for your brand with targeted distribution options. You can edit anytime. Sounds like a great publicity option for me.
Other press release distribution options
This is technically not a press release distribution service. But this is a great platform to get the word out about your business. At News Vine you will join one of 15 interest groups called ‘Nations’. They position themselves as ‘a civilized place to read, write, and discuss the news. How do you contribute? You can write original articles, share stories from anywhere on the web, publish videos and photos, read a customized stream of news provided by your Nations. Does it sound like something you want to try?
You will need to find a matching subreddit. Then send it as a text. Your content should educate, not to sell. Otherwise, Reddit will get mad.
The bottom line: First, send your keywords optimized press release to your media contacts, then send it to these FREE press release distribution services and watch your blog or business grow!
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