8 FREE Proven Ways to Market Your Brand During Holidays and Double Your Traffic

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 8 FREE effortless and super effective ways you can market your brand during holidays to double your traffic.

 

8 FREE Proven Ways to Market Your Brand During Holidays

This is my favorite time a year. I enjoy time with my family and everything else holidays bring, like winter activities, gifts, and good food (and maybe even snow!). Because most people have so many other things to do, it is the slowest business season for online entrepreneurs and bloggers. It is hard to market your blog, products or services when people are busy with their Christmas lists (I am busy too!). I would like to share a few things that are proven to work great to market your brand during holidays. Here is what you can do right now to promote your site this month for free.

 

Offer discounts and giveaways

8 FREE effortless and super effective ways you can market your brand during holidays to double your traffic.

 

The holiday season is time to give. One way to market during holidays is to offer discounts, coupons, and deals for your products and services. Do you have a free ebook? Remind your audience what a great professional gift it might be! Offer some holiday discounts for your services and products.

 

 

Speaking of giving… Help local charities by donating. It will help you to grow your network of contacts, potential clients and help to spread the word about your brand. A couple of places you can start with is Just Give, Kickstarter, and Change.

 

 

Connect with your followers

Make it personal! You can easily make a personalized holiday card or some sort of holiday graphics and send it to your customers.  You’ve probably heard of  Canva and Picture Monkey. Here are a few more platforms you can use to create stunning holiday visuals for free ImageChef, Be FunkyPixlr. No designer skills required. Super fun!

to Market Your Brand for FREE During Holidays

 

 

Go overboard with visuals

People are settling in their holiday mood. Encourage your customers’ festive mood with your great seasonal photos and videos. Use more than usual.

 

You can find FREE to use legally high resolutions photos here:

Cupcake

Shutteroo

Life Of Pix

Burst

Splash Base

Pexels

Unsplash

Rawpixel

 

*Always double check if photos are free to use.

 

 

Use the most trending this holiday season keywords

Check out what keywords will most likely help you to be found on Google this season. I ‘ve run a quick search for you.

Here is your free list of the 100 Top Holiday Season Related Keywords. Updated often until Christmas!

8 FREE effortless and super effective ways you can market your brand during holidays to double your traffic.

Feel free to run a search yourself if you want to focus on different keywords. You can use these free keyword search tools.

 

 

Engage with your audience in a fun way

It is party time! Be creative in how you engage with your followers this time a year. Creating quizzes, fun-filled tests and polls is a great way to market your brand during holidays. Ask them to do one of the fun meme quizzes at Quizmeme. What candy are you? (I am a Baby Bottle Pop BTW) What dog breed would you be? Or get some quizzes (links) from BuzzFeed to post on your social media or blog. They are *hilarious*. Or sign up for a free plan with Opinion Stage to boost your engagement instantaneously! Do this one first and see for yourself!

Another sure way to market your brand during holidays is to run a contest on your social media accounts or your site. Contests by Reward Fuel, a free WordPress plugin, will help you to run contests right from your site to boost your traffic, encourage comments on your posts, and build your following.

 

 

Get your media attention

Don’t forget your media. Journalists can help you get publicity for your business. Upcoming holidays are a good excuse to get in touch with them and remind them of your brand. Send them a card with a few highlights of this year.

Don’t have media contacts yet? No worries! Here are a few tools you can use to find media contacts, covering your field. Timing is perfect! Start building your media email list now.

Woopitch is a great source to find journalists and bloggers. It has a decent free plan.

Journo Requests will get you coverage for free with its basic plan (UK).

Press Farm offers a combination of services for media coverage and brand promotion. Perfect for startups ($18/mo)

 

You may also likeHow to use HARO to generate insane publicity for free.

 

 

Write a press release

Plan a press release blast! An SEO charged attention-grabbing press release can go a long way promoting your brand. You can read my other blog post about How to write a killer press release.

 

8 FREE effortless and super effective ways you can market your brand during holidays to double your traffic.

 

 

Get serious about hashtags

Hashtags help your brand to be discovered in the social media. Using trending hashtags will boost your social media following, engagement, and ultimately increase traffic to your site. How do you know which hashtags are trending? Hashtagify is a very reasonably priced service (with a free trial) to find and analyze hashtags for your social media. Hashtags.org will help you to find trending hashtags for free. If you are confused about what hashtags mean, you can decode them using Tagdef (also free). Websta is an amazing free platform for discovering the hottest Instagram hashtags.  Hashatit is my pure hashtag finding love.

 

Here is what you can do next to promote your brand or blog

I’ve created PR Your Blog to provide bloggers with practical, actionable, and budget-friendly strategies to promote their blogs. Feel free to read my other blog posts and check out my services to find what works for you.

8 FREE effortless and super effective ways you can market your brand during holidays to double your traffic.

Good luck marketing your brand and happy holidays!!!

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By | 2018-01-17T12:30:53+00:00 December 1st, 2017|customer relations, media relations, PR your blog, publicity, SEO|26 Comments

About the Author:

Yulia Dianova is a results-driven digital marketing specialist who promotes the use of inbound marketing and proven social media strategies to identify and exploit opportunities for effective messaging to, and relationship building with, target audiences. She provides council to online entrepreneurs and organizations who want to use digital marketing to develop new avenues for growth and/or further pursue their core business objectives. She draws upon a diverse toolbox of proven approaches and professional experience to help create brand strategies, develop social media plans, improve content management, increase search engine optimization (SEO), and design Wordpress websites. She has a proven record of successful content management and social media campaigns, as well as a diverse professional network, and is always looking for a new challenge.

26 Comments

  1. akateandaspade1 December 1, 2017 at 10:47 pm - Reply

    thanks for the free photo sites! There are a few there I’ve never heard of before. Another one that I like using is Bossfight.net.

    • Yulia Dianova December 3, 2017 at 1:55 pm - Reply

      Thank you:))) Happy holidays:))))

  2. Nicole Anderson December 1, 2017 at 11:20 pm - Reply

    What a great list of practical ideas as well as a ton of resources you have included in this post! Every blogger should definitely be able to get some increased visitors, subscribers and ultimately increased revenue from this. Just brilliant.

    • Yulia Dianova December 3, 2017 at 1:51 pm - Reply

      Thank you, Nicole! Good luck with your blog and happy holidays!

  3. Niki Gordon December 2, 2017 at 8:07 pm - Reply

    These are all great tips! Hashtags are definitely my enemy and I need to get serious about them and figure them out..

    • Yulia Dianova December 3, 2017 at 1:52 pm - Reply

      Thank you, Niki. I know hashtags can be tricky! Good luck with your brand and happy holidays:))))

  4. Evelyn | PathofPresence.com December 3, 2017 at 3:29 am - Reply

    Thanks for this list of creative ways to market and brand during the holidays. With the festivities and the amount of media coming out from EVERYWHERE – its time to step it up a notch! Will be following the lead from your list and checking it twice. 😀 . Thanks!

    • Yulia Dianova December 3, 2017 at 1:54 pm - Reply

      Evelyn, good luck marketing your blog during holidays:))) Thank you for your comment:)))

  5. Alyssa Johnson December 4, 2017 at 6:57 pm - Reply

    Thank you for the great tips! The free photo sites will help a lot

    • Yulia Dianova December 4, 2017 at 8:06 pm - Reply

      Thank you, Alyssa.
      I know how challenging it is to find FREE interesting high-resolution photos. Good luck with your brand! Happy holidays!!!!:)))

  6. Sarmistha Goswami December 6, 2017 at 6:26 pm - Reply

    This is such a great post! I am currently slacking a bit with my blog branding because I have too many projects in hand. But I find some o your tips really useful. Bookmarking this post! 🙂 Thanks for sharing.

    • Yulia Dianova December 7, 2017 at 1:08 pm - Reply

      Thank you, Sarmistha:) Life gets busy, I know. We are all slacking sometimes:) I am sure you will get back on track with your blogging branding. Good luck and have a great holiday season!!!:))))

  7. Andrea December 7, 2017 at 8:04 pm - Reply

    Thanks for the tips!!

    • Yulia Dianova December 7, 2017 at 8:06 pm - Reply

      Andrea, you are welcome! Good luck with your blog:)

  8. Dani December 12, 2017 at 3:06 pm - Reply

    This is so unbelievably helpful😀 thank You! I even took this post and wrote down very useful information (which I rarely do). This article is so detailed and useful. Keep up the good work.

    • Yulia Dianova December 12, 2017 at 3:32 pm - Reply

      Hi Dani, Always happy to help:) Thank you or your kind words:) Happy holidays!

  9. Melanie December 18, 2017 at 2:48 pm - Reply

    Great post! Thanks for the great photo resources! I am digging the sale idea, everyone loves a sale. 🙂

    • Yulia Dianova December 18, 2017 at 3:03 pm - Reply

      Thank you, Melanie!:)

  10. Brittany| Coffee and Sarcasm December 18, 2017 at 2:59 pm - Reply

    Great tips! I do use some of these already to being able to expand on those is great. Much appreciated.

    • Yulia Dianova December 18, 2017 at 3:02 pm - Reply

      Thank you, Brittany. Happy holidays:)))

  11. Brenda Mueller December 18, 2017 at 11:26 pm - Reply

    You will never know how timely this post is for me. Thank you for the list of “related keyword” searches. This is a piece I have been missing and know I have it and bookmarked it. Thanks again! Have a wonderful Christmas!

    • Yulia Dianova December 19, 2017 at 2:39 am - Reply

      You too, Brenda:) Tx for your comment.

  12. Anissa December 19, 2017 at 1:32 am - Reply

    I definitely need to write a newsletter! They capture attention. Thanks for providing the key words also.

    • Yulia Dianova December 19, 2017 at 2:40 am - Reply

      Have a great holiday season, Anissa. Thank you for your kinds words and your comment:)

  13. Nokulunga C December 21, 2017 at 12:23 pm - Reply

    Thanks I think running a giveaways is the sure fire of getting visitors although not sustainable

    • Yulia Dianova December 21, 2017 at 1:20 pm - Reply

      Thank you for your comment, Nokulunga:) I agree that retaining your visitors might take an extra step and some effort:) Happy holidays to you! :)))

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