8 FREE Proven Ways to Market Your Brand During Holidays
This is my favorite time a year. I enjoy time with my family and everything else holidays bring, like winter activities, gifts, and good food (and maybe even snow!). Because most people have so many other things to do, it is the slowest business season for online entrepreneurs and bloggers. It is hard to market your blog, products or services when people are busy with their Christmas lists (I am busy too!). I would like to share a few things that are proven to work great to market your brand during holidays. Here is what you can do right now to promote your site this month for free.
Offer discounts and giveaways
The holiday season is time to give. One way to market during holidays is to offer discounts, coupons, and deals for your products and services. Do you have a free ebook? Remind your audience what a great professional gift it might be! Offer some holiday discounts for your services and products.
Speaking of giving… Help local charities by donating. It will help you to grow your network of contacts, potential clients and help to spread the word about your brand. A couple of places you can start with is Just Give, Kickstarter, and Change.
Connect with your followers
Make it personal! You can easily make a personalized holiday card or some sort of holiday graphics and send it to your customers. You’ve probably heard of Canva and Picture Monkey. Here are a few more platforms you can use to create stunning holiday visuals for free ImageChef, Be Funky, Pixlr. No designer skills required. Super fun!
Go overboard with visuals
People are settling in their holiday mood. Encourage your customers’ festive mood with your great seasonal photos and videos. Use more than usual.
You can find FREE to use legally high resolutions photos here:
*Always double check if photos are free to use.
Use the most trending this holiday season keywords
Check out what keywords will most likely help you to be found on Google this season. I ‘ve run a quick search for you.
Here is your free list of the 100 Top Holiday Season Related Keywords. Updated often until Christmas!
Feel free to run a search yourself if you want to focus on different keywords. You can use these free keyword search tools.
Engage with your audience in a fun way
It is party time! Be creative in how you engage with your followers this time a year. Creating quizzes, fun-filled tests and polls is a great way to market your brand during holidays. Ask them to do one of the fun meme quizzes at Quizmeme. What candy are you? (I am a Baby Bottle Pop BTW) What dog breed would you be? Or get some quizzes (links) from BuzzFeed to post on your social media or blog. They are *hilarious*. Or sign up for a free plan with Opinion Stage to boost your engagement instantaneously! Do this one first and see for yourself!
Another sure way to market your brand during holidays is to run a contest on your social media accounts or your site. Contests by Reward Fuel, a free WordPress plugin, will help you to run contests right from your site to boost your traffic, encourage comments on your posts, and build your following.
Get your media attention
Don’t forget your media. Journalists can help you get publicity for your business. Upcoming holidays are a good excuse to get in touch with them and remind them of your brand. Send them a card with a few highlights of this year.
Don’t have media contacts yet? No worries! Here are a few tools you can use to find media contacts, covering your field. Timing is perfect! Start building your media email list now.
Woopitch is a great source to find journalists and bloggers. It has a decent free plan.
Journo Requests will get you coverage for free with its basic plan (UK).
Press Farm offers a combination of services for media coverage and brand promotion. Perfect for startups ($18/mo)
Write a press release
Plan a press release blast! An SEO charged attention-grabbing press release can go a long way promoting your brand. You can read my other blog post about How to write a killer press release.
Get serious about hashtags
Hashtags help your brand to be discovered in the social media. Using trending hashtags will boost your social media following, engagement, and ultimately increase traffic to your site. How do you know which hashtags are trending? Hashtagify is a very reasonably priced service (with a free trial) to find and analyze hashtags for your social media. Hashtags.org will help you to find trending hashtags for free. If you are confused about what hashtags mean, you can decode them using Tagdef (also free). Websta is an amazing free platform for discovering the hottest Instagram hashtags. Hashatit is my pure hashtag finding love.
Here is what you can do next to promote your brand or blog
I’ve created PR Your Blog to provide bloggers with practical, actionable, and budget-friendly strategies to promote their blogs. Feel free to read my other blog posts and check out my services to find what works for you.
Good luck marketing your brand and happy holidays!!!