5 Incredible FREE tools to get to know your site visitors better [to increase conversion]
So, you are killing it with your viral high-quality content, robust social media strategy, and impeccable Search Engine Optimization (SEO) strategy. Great. Are you getting pretty decent traffic but not enough customers? Then it is time to look at your site visitors behavior to understand what they want. When you see how they behave on your site, what they click on the most, when they lose their interest and abandon your site (silly them!), how far down they scroll etc. you will be able to make changes to your site and blog to satisfy your visitors needs and convert more of them into clients and customers.
Here are 5 FREE tools you can use to spy on your site visitors. They are very easy to use and pretty cool.
SessionCam is one of the oldest tools on the market to track site visitors behavior. It is the easiest way to increase your website conversion by analyzing how your visitors interact with your site. Some of the features of this tool are watch recordings of every customer behavior on your site, visualize how they behave on every page, identify struggles they have on your site.
Cost: FREE-$50/mo and up.
Here is a mighty awesome tool to spy on your site visitors! With Crazzyegg you can see what visitors click on your site. Here is what you can do with Crazzyegg.
- Create a heatmap (see where people click on your site)
- Confetti (see all clicks on your site segmented)
- Scroll map (see how far down they scroll and when they abandon your site)
- Overlay (number of clicks on each element of your page).
What functionality are you interested in? I would go ahead with all 4 of them:)
Cost: Free trial, $9/mo after
This tool has been around for a while. Hotjar will visualize the behavior of your visitors by representing their clicks, taps, and scrolling on your site. You can get started here. Also, there is an option for you to create feedback polls and surveys to understand what your web and mobile visitors want and what’s preventing them from achieving it by targeting time or event-based questions [source Hotjar site].
Cost: Free or $29/mo
Mixpanel is one of the super powerful tools to spy on your site visitors. What can you ‘spy’ on? The answer is pretty much everything, including actions people take on your site, where and why you are losing customers, why your users are. Unbelievably awesome!
Cost: Free plan, or $99/m0
This one is my favorite. Luckyorange is a bit different from the ones I ‘ve written above in how it presents its data. You will see a new dashboard like that.
You will see a real-time count of all the people, top sources that brought people to your site, see changes in your traffic over time. You will even be able to monitor your tweets. Wow!
Cost: Free or $10/mo
Bottomline: Regardless of what tool you choose, you will be able to understand your visitors better and improve your blog or site. Maybe you will need some adjustments to your content or maybe you need to time your popup windows differently not to lose your customers. You will see and decide and improve your conversion. Please, let me know if you have any questions or need help.
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